Baralan and Red of View for Cosmoprof: Where creativity and innovation meet.
The genderless energizing serum in costumized Packaging that tells a new story of Beauty
Cosmoprof Worldwide Bologna is thrilled to announce an extraordinary collaboration between Baralan, the Italian leader in primary packaging for the cosmetics industry, and Red of View, a company specializing in the development of cutting-edge makeup and skincare products. This partnership has brought to life a genderless energizing serum designed to deliver an immediate sense of freshness and vitality, blending aesthetics, functionality, and innovation.
The Energy Shot serum created by Red of View, presented in a delicate lilac shade that harmonizes with the institutional colors of Cosmoprof Worldwide Bologna, is housed in an elegant bottle designed by Baralan. The packaging features an exclusive, revolutionary 3D decoration. This serum stands out for its lightweight, fast-absorbing texture, making it suitable for all skin types. Enriched with carefully selected ingredients for energizing and hydrating effects, Energy Shot is an ideal addition to any daily skincare routine, perfect for those eager to explore new frontiers in beauty and wellness.
In particular, Energy Shot is the ideal solution for visibly younger, more energized, and smoother skin. Its refreshing texture leaves a light silky film, softening the skin thanks to high molecular weight hyaluronic acid. It can be used as a serum after cleansing or as the final step in a skincare routine before makeup, visibly improving skin quality.
The formula includes caffeine, which stimulates microcirculation and gives the skin a radiant appearance. A stabilized Vitamin C and Ferulic Acid blend protects against free radicals, while antioxidant peptides reduce signs of aging. Yuzu-derived active ingredients restore the epidermal barrier, improving hydration and resilience. Plant extracts from Kombu algae and soy proteins enriched with biotin provide energizing effects, protecting DNA and boosting skin energy.
This synergy of active ingredients delivers a powerful antioxidant effect, smoothing the skin and visibly reducing fine lines.
Baralan’s exclusive packaging is enhanced with groundbreaking three-dimensional decoration—an innovative, tailor-made solution for glass and plastic accessory decoration in the cosmetics sector.
This cutting-edge graphic design, applicable across Baralan’s product range, marks a new era in primary packaging customization. A tangible demonstration of creativity, innovation, and industry excellence, the revolutionary 3D decoration represents a new opportunity and paves the way for the use of 3D printing in serial production, offering cost, time, and efficiency benefits.
Far from being just decoration, this visionary and avant-garde approach reflects the ability of a historic company to highlight the uniqueness of every single product and brand.
The 3D decoration enables the creation of custom embossed designs, transforming the bottle into a precious object. For over 60 years, Baralan has been a symbol of creativity, innovation, research, and expertise as an Italian excellence worldwide.
The 3D technology perfectly embodies Baralan’s vision of a new future where packaging increasingly becomes a reference point for the beauty experience, combining aesthetics and functionality with performance and quality.
At the 2025 edition of Cosmoprof Worldwide Bologna, the energizing serum is unveiled exclusively to journalists, serving as a concrete symbol of the event’s commitment to offering high-level collaborations and experiences among the industry’s top players. A tribute that invites exploration of a new way to experience beauty—more creative, innovative, and personal.
